ZLATARNA CELJE, JEWELLERY AND WATCHES LJUBLJANA, SLOVENIA; The company Zlatarna Celje, d. d. is today the largest and most famous manufacturer of gold and silver jewellery in its branch. The company is renowned for the trademarks Zlatarna Celje and Lenica in the field of jewellery and Aurodent in the dental field.
We are building our mission on long-term and renowned tradition, quality and trademarks with a great deal of recognition and a wide array of products. Our main goal is satisfied customers, which we achieve with the previously mentioned suppositions. The mission, which we follow, is the production of jewellery intended for both women and men of all ages.
The quality of the products is always primary and the leading team places great emphasis on the wholesome quality control, both from an operational and systematic viewpoint. The breakthrough in quality control was the attainment of the international ISO 9001 quality control standard for the guidance and assurance of quality for the entire company in 2001.
The company's strategy focuses on strategy of growth in the sense of increasing production, spreading of our own retail network and conquering new markets, while at the same time preserving and increasing the meaning and value of the trademark.